The Promotion is the fourth element of the marketing mix (Product, price, place, promotion) which is considered as a mode of communication that business adopts for achieving the specific set of objectives such as:
To provide information about the availability of features and uses of the product to the prospective buyers.
To stimulate demand for a product by creating awareness and interest among the customers.
To differentiate the product from the competitor’s product by creating the brand loyalty.
To stabilize sales by highlighting the importance and features of the product.
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